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Corporate Strategy
Project type
Cross-divisional, cross-functional market growth strategy
Date
2004
Location
Tokyo
Role
Co-Leader of Amex Strategy Consulting Team
Amex Japan Head of Strategic Planning and President's Office
a) Play to Win - Amex Japan Transformational Growth Strategy. A broad corporate strategy spanning the Consumer Card, Corporate Card, Merchant Division, Insurance and Travel businesses. Outcome presented to the American Express CEO and Executive Leadership team - market investment secured to drive market growth.
b) Amex Travel Partner Network Asia-Pacific Strategy - established and built the region's strongest corporate travel network
c) PATA Travel Association Strategy - reboot of association priorities with 8 point plan upon emergence from the pandemic