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Value Proposition Development
Project type
Marketing and Product Development
Date
Sept 1998 - Current
Location
Japan and Asia-Pacific Region
a). Amex Japan Card Product Management - revamped value proposition offering for card products ranging from Blue to Black. Launched first Amex Black Card event in an international market.
b) Amex Merchant Industry Planning: developed strategy to win and engage hospitality, aviation and SME merchants.
c) Amex Travel Partner Network - developed value proposition for new Corporate Travel Network driving up operational standards and commercial capabilities.
d) Digital Luxury Ecosystem: developed operational structure, premium service staffing and suite of customer experiences to support an UHNW/HNW consumer product.
e) PATA Travel Network: revamped value proposition for multiple customer segments - enhancing value elements and marketing communications.